Last Mile Delivery - The Three Keys to Beating Your Competition

Technology has revolutionized much of your buyer’s journey. From marketing to sales to purchase, social media platforms, specialized eCommerce websites, and fintech apps have made the buying experience quick, slick and straightforward.

Technology has revolutionized much of your buyer’s journey. From marketing to sales to purchase, social media platforms, specialized eCommerce websites, and fintech apps have made the buying experience quick, slick and straightforward.

Even automated order processing means customers can buy and expect their parcels to arrive the same day.

Technology has changed everything. Well... almost.

Why has the last mile of the buyer’s journey also become the last place to be touched by technology’s golden graces? Why are deliveries still such a manual process?

Sure, “Bob and his truck” haven’t been replaced by drones just yet. But with the advances in technology available today, why do so many companies still put their faith in Bob being in a good mood and arriving on time as the way to ensure a great customer experience?

Are you struggling to keep up with increased order demand?

Are your fulfilment and dispatch workflows bursting at the seams?

Are you looking for a way to take back control of your last-mile to ensure it reflects your brand, company values and leaves the best taste possible in the mouths of your clients?

Do you want to crush your competition, increase profitability and turn your customers into ambassadors for your brand?

  1. Automate and elevate your workflows to eliminate labour hours and the need to add headcount.
  2. Deliver more products than you ever have before without expanding your fleet.
  3. Show your customers you have their best interests at heart by streamlining communication and eliminating the “delivery window” they hate.

Choosing the right last mile delivery software and technology partner for your businesses the key.


Whether you are in the eCommerce space or a brick-and-mortar store selling and delivering furniture appliances or other big-box items, the blessing of more sales provides pressure on last-mile delivery services.

Today, the right delivery software platform can help you handle more orders, schedule more deliveries and thrill more customers than you have before, without adding headcount.

Are you still manually handling order or fulfillment requests with a paper process? Does your business software spit out orders that are touched two or three times before you can get it on the truck and out the door?

You shouldn’t have to.

The right last mile delivery software can automate your processes, seamlessly integrate with existing business processes and software systems and help you manage more orders, quicker. Even bulk uploading of orders instead of inputting them one at a time will help you process more orders than ever before.

A new era of software is upon us and it’s easier to navigate than ever.

If the talk of development, code and APIs feels too deep to dive into, just know this. The right technology for your last-mile deliveries should be able to “play well” with others.

Meaning, it should easily integrate (or give and receive data from) the other software your business relies on. And suppose it can’t connect right out of the box. In that case, it should have a well-documented, easily accessible API (like an invisible phone line connecting one piece of software to another) that makes integrations simple.

Leveraging the right technology for your delivery systems can drastically reduce operating expenses and maximize ROI for your company.  

Deliver More Products

Vamping off the point above, if your team is still relying on Google Maps, your dispatcher’s knowledge of the service area to plan your routes or worse, leaving it up to your drivers to find the best route, there is a better way.

What if route planning and dispatch were as easy as a click of the button with routes optimized automatically to ensure drivers get more done in their day?

Delivery software can revolutionize your dispatch planning and maximize driver efficiencies. It can plan routes for drivers, help you find the best way to re-route last-minute changes on the fly and provide visibility over order deliveries.

Features like automatic address validation can reduce the labour hours given to manual checks and cut down on costly route errors that force repeat deliveries.

Having the right delivery software for your business can help you process and deliver more orders than ever before without adding more staff.

Thrill Your Customers

How’s Bob today?

To think that your customer’s delivery experience will rely on whether your driver is having a good day or a bad isn’t exactly a reliable customer service strategy.

What if instead of a delivery window that spanned hours, you could offer your customer a delivery time that allowed them to get on with their day and be available for the delivery to the minute of it arriving at their door?

How many more items could you deliver?

How many more happy customers could you create?

With larger deliveries, real-time and up to the minute parcel tracking ensures your customers are prepared for the delivery, mitigating delays that can throw off your whole schedule.

What if you could give them a personal, branded parcel tracking web app that allows them to see their parcels’ progress from dispatch right to their doorstep. And when the delivery is successful, it enables them to offer constructive feedback to your customer support team directly or leave an online review that tells the world how fantastic your service is.

How do you beat your competition with your last-mile delivery service, gain market share, lower expenses and increase profit?

Now, you can, arm in arm with the right delivery service software partner for your business.  


CIGO is a delivery management software that simplifies complex delivery and route planning, empowers more effective client-facing and team-based communication and helps retain drivers while significantly reducing operating expenses.

As the team is always on the lookout for innovation, Cigo offers a wide range of features to best serve its customers in a great variety of industries.

Curious to see the platform? Book a demo.

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