Logistics is no longer judged only by speed. Clear updates, flexible options, and reliable outcomes now shape how delivery performance is measured. These rising standards are reshaping the way operations teams plan and execute.
Meet Elie Matar, a dynamic professional at the intersection of technology, business, and personal passions. With a background in computer science, Elie has transitioned from banking to a key role in business development at Cigo. Elie’s journey began with a fascination for computers, leading to a degree in Computer Science. He then applied his technical skills in the banking sector, contributing to innovative projects that streamlined financial operations.
Driven by entrepreneurial spirit, Elie shifted his focus to business development. Joining Cigo marked a turning point, where he blends technical expertise with business acumen to forge strategic partnerships and drive growth. Outside of work, Elie enjoys sports and music.
Whether on the basketball field or at a live performance, he values the lessons sports teach about teamwork and strategy. Music serves as a creative outlet, complementing the analytical demands of his professional life. In the ever-changing tech landscape, Elie embraces challenges and opportunities, shaping the future of technology and business. His journey exemplifies adaptability and forward-thinking in the digital age.
As Elie navigates the intersection of technology, business, and personal passions, his story reflects the multifaceted nature of a career in computer science and business development. With each chapter, he continues to redefine success in a dynamic world.
How Automation Is Reshaping Fleet Management
Pressure on fleets keeps rising. Budgets tighten, schedules compress, and service targets stay high even as demand swings.
How to Handle Delivery Delays With Transparency
Delays happen, and customers often understand. What they do not forgive is being left without answers. Because complex routes, carrier handoffs, and...
The ROI of Logistics Optimization
With demand shifting, transport costs climbing, and promises tightening, the stakes are higher. Each logistics dollar faces CFO scrutiny.
Building Trust in the Final Mile
The doorstep decides loyalty. In the final mile, promises either land on time or fall apart, and customers remember. Expectations keep climbing, so you need speed, precise ETAs, and proactive updates that feel human.
Top 10 Logistical Challenges Facing Delivery Teams Today
Delivery teams face more pressure today than ever. E-commerce continues to grow, supply chains remain unpredictable, and customers demand speed along with flawless service.
Why Proactive Communication in Logistics is Now Table Stakes
Every delayed delivery, missed call, or unanswered question costs you trust and efficiency. These setbacks affect your customers and place added strain on your operations team.
How to Use Delivery Data to Personalize the Customer Journey
Customers remember how reliably you keep promises, not the promise itself. In crowded delivery feeds, trust grows when updates feel personal and arrive exactly when needed.
10 Ways Real-Time Updates Improve Brand Loyalty
Customer loyalty in logistics is more fragile than ever. A single missed delivery window or lack of communication can push customers to competitors who promise a smoother experience.
How Delivery Notifications Reduce WISMO Calls
“Where Is My Order?” (WISMO) inquiries are a significant burden for logistics teams. These questions slow down operations and place unnecessary pressure on support staff, driving up costs.